Creative strategy is of the utmost importance for any company to impact business growth. Since consumers are overloaded with information, creative thinking leads to unique breakthroughs and being noticed. Formulating a creative strategy is about delivering truthful messages in a creative way, staying true to your identity and keeping it real. Autonomy and originality are key.
Caroline Krouwels formulates creative strategies based upon extensive research and detailed insights in order for brands and businesses to become intriguing and successful. In the past, she has successfully set the foundation for business growth at de Bijenkorf and at her own successful, bi-annual business-to-business trade event Modefabriek.
