ABOUT

Since 1996

KROUWELS fashion concepts b.v.

Designer, director, owner

– Concept strategies 

– Forecast and trends 

– Curator

– Events  

– Product design 

– Design fashion collections

CLIENTS

2012- 2017

De Bijenkorf, head of creative 

Responsible for concepts, trends, forecast, architecture, communication concepts, Room on the roof artists.

2012- till today

Room on the Roof (De Bijenkorf)
Initiator

An artist in residence in the tower of de Bijenkorf Amsterdam
roomontheroof.com

2009-till today

Publications in VIEW

Trend forecast

1996- till today

Modefabriek b.v. 

Founder, owner and creative director

De Modefabriek is a twice a year business-to-business Fashion fair for men’s wear, women’s wear and accessories 
www.modefabriek.nl
De Kleine Fabriek is an international business-to-business 
Children’s Fashion and Furniture Fair.
www.kleinefabriek.nl

2014- till today

Denim days Amsterdam

Spin-off Modefabriek

2017

Denim days New York

Spin-off Modefabriek; Denim days Amsterdam

2010-2012

Initiator and curator of V&D RE-design by
An annual creative and sustainable new brand.

The idea is to use already depreciated stock to create and design new products. 
Every year 2 young designers will be chosen to build this brand.

2004-2010

De Bijenkorf, head of styling
Concept, Coordination & Styling

Responsible for concepts, trends and private brands

2009

Innovation Platform Nederland of Robert Dijkgraaf
The Royal Netherlands Academy of Arts and Sciences

...Omschrijving

2010

DRAFT
advertising agency

...Omschrijving

2008-2011

Het Rijksmuseum, Amsterdam 

Development of a new concept for the Museum store.

Product and concept design. Product design in collaboration with Studio Job, Koninklijke Tichelaar Makkum and Irma Boom

2008

Stedelijk Museum, Amsterdam

Concept for the Stedelijk Museum Store ‘The art of shopping’

...Omschrijving

2005

LECTURE:
-Optimism is a Moral Duty-

On the influences of social developments in trends and concepts.

1996 

HEMA 

Design 70 year Hema, for men’s, women’s and kids wear.

1996

ARTEZ, Arnhem

Lecturer

1996-2005

De Bijenkorf

Design of private brands

1996- 2010

O, Belgium

Design of a jersey collection

2000-2008

De Bijenkorf

Design of corporate fashion

2002-2004

Claudia Strater

Design of the flash collections

2000-2002

Prenatal

Design of collection

1986-1996

X-AS
Designer and director